GORGEOUS MISSI THE CAT

Monday 26 August 2013

Hello all, nice week, and weekend? It is bank holidays in the UK, so taken today easy. It is being a hell of week, still very upset about the COPYCAT or most precise total robbery of my work, I am dealing with that and hope to get some results soon, I will keep you post it on it.

I wanted to show you a photo that Piero took of Missi and I, is he not gorgeous? he is such a sweet cat and I love him to bits. He keeps me company while I work and in the house, I spend a lot of time on my own (love it), but sometimes can feel a bit too much, so having him around, demanding food, playing with fabrics and plastics in the studio, going into the boxes, and messing around with my paper work, keeps me entertained. Do you have a pet? if I could afford it and I wouldn't have to travel so often, I would have a dog, a rabbit and a kitten, maybe one day, back in Gran Canaria, when I have become an old lady...

COPYCAT OF MY PRODUCTS

Wednesday 21 August 2013

I have always secretly hoped that my products wouldn't get copycat. I know that this is a very naive thought, since I am a designer (we tend to get copied) and my product's sell all over the world and their photos are well spread over the Internet. So today as I was going to bed I decided to read one of my fav columns over at DesignSponge, and I found a very good article about copycats written by Stephanie. In there she advices you to goggle your images which I normally do, but not in the way she suggested, so I did, and imaging my shock when I came across not 1 but 2 o 3 different companies in the far east selling a copy of them. OMG I am so furious I can't go to sleep, they even used a watermark on my own photos.
Also about a month ago I had a similar experience where one of my photos was changed to show and artist's paintings. How can they be so stupid to think that I am not going to find out? that issue has been resolved, at least I hope, but now I have this much bigger and worrying one to deal with, so any legal advice or help on this will be very appreciate it.

This products were launched at 100% Design back in September 2011, after putting together my ideas and looking into how to make them for months. As a small company where every product is made by hand, mainly here in London or in Spain, I find very difficult to take some of my designs into production, so when Gassy (my then boyfriend, now supplier of the wooden products), told me he could make them, I didn't believe him, or have much faith in his skills. It took as months of product development and tests to get to what we currently have. Needless to say that he does and amazing job. I launched them at the show not knowing the public's response as I always do, and for my surprise they have become the best sellers. Gassy have worked and continues to do very hard and sometimes under extreme conditions, like 40 degrees back in Gran Canaria, in his little studio, each knob/hook is made by hand. Sometimes people email me to ask for a discount (which sometimes I offer on my blog, newsletter or depending on the total order), or tell me straight away how expensive they are, well go and make it yourself to see how much time and skills take to make a good quality handmade product?
As the production gets bigger and bigger we have sometimes struggle to keep up with the demand for this products, they sell around the world none stop. If you believe in eco, sustainability and fair commerce, then I believe you wouldn't buy them from this horrible companies in the far east without scruples.

I am way to upset to digest the whole thing and need time to deal with the situation in the best way I can. I am not a very polite person when I loose my temper specially about things like this, so I need to calm down and think of an strategy to follow. chocolate creative is my baby, I work very hard on this business to make it grow and to be able to have a decent living out of it. From now on I am going to be very aware of to whom I send the wholesale catalogue and prices, I am a vey nice person and I tent to trust people but experiences like this make me sick in my stomach and loose trust on people. How many times I get emails asking for all the wholesale info and never even heard back from this companies or retailers.

chocolate creative is run by me, Margarita Lorenzo, a human being, I am not a corporation, just me, who designs and makes (sometimes my mother jumps in or I outsource the sewing and printing), and answer the emails (sometimes in my not so well written English), organise, pack and do the post runners most of the time, the one you see at the trade and consumers shows, the one that writes in this blog and the one behind the brand, so all I ask is being treated with respect and the same treatment goes to my company and products.

As said any help or advice on this matter are very welcome, thanks for being there and your support.
A very upset designer, Margarita!

LATEST PRESS MENTIONS

Tuesday 20 August 2013


Gosh, it makes me so immensely happy to see my products being featured in the press. I can't thanks enought to all the stylists, journalists and bloggers, who help to spread the word about chocolate creative. A few years ago, I remember looking at my empty press cutting's folder and thinking when am I going to get noticed? would anyone ever talk about my work and the brand? It is so difficult to get mentioned in the beginning, not so much if you have the budget for PR, I wish I had, still don't have it, so I do all the marketing/PR for the business myself, I must admit, sometimes with more success than other. I can spend 3 days sending press releases and not get a single response. But I believe in planting the seeds to collect much later on.  That is why each single time I see the products in the press, I get a rush of happy feelings across my body. THANKS so much for all the support I get, chocolate creative wouldn't exist without you all. 

Ideal Home – September – Wooden tea-lights set

Ideal Home – July – Wooden knob

 micasa – June – Wooden wall hooks



est magazine – July

CHRISTOPHER PATRICK ERNST COOL PHOTOGRAPHY

Monday 19 August 2013

Hello hello long time not seeing you!
I have been away from the blog, giving priority to the every day work that goes on in the studio. In about a month I will be exhibiting in TENT London, and there is lots to organise and do before the show. Pay the invoices, yes that is compulsory, work out the design of the stand, get electrics, marketing, products, etc...ready for the big day. But I miss being here so I will try my best...
Browsing stylist Charlotte David blog, I came across this project by Christopher, this photos were taken in his many travels and show different places that have in common the use of big scenic wallpaper. I have totally fallen for his photography of not so very glamorous places, take the laundry shop for example, or the barber's, love it love it, very dated, 50's/60's/70's but so NOW too, in fact I really want to do something similar in my house, you wait and see...Do you like this look?