I discovered SMUG shop a couple of weeks ago, when I was killing time in Angle to go to the Ballet. The shop is located in one of my favourite shopping places in London, The Camden Passage in Islington, a narrow street full of very authentic and independent shops, next to antique dealers, great restaurants and bars, outdoor markets and many other wonders…
SMUG is a quirky lifestyle shop, that opened to the public about a month ago, offering gorgeous homeware, accessories and apparel. I LOVE the way Lizzie have curated the shop space, her choice of vintage furniture to display the very well selected handmade products is outstanding!!
Yesterday on my way to New Designers, I pop in to say hello, take some pictures, and browse the products, my favourites are a selection of farm animals made from vintage jumpers, the enamel brooch and jewellery and the amazing pictures taken by different artists.
What a fresh approach to shopping, I highly recommend a visit to the shop, I am sure you will find something you love!!